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h e t h e r i n g t o n v e a lmethod & process 1
  In a nutshell - define, design, deliver

Hetherington Veal enjoy excellent working relationships with our
clients, because we work as a team with them to produce high
quality appropriate solutions.

Our aim is always to produce well-targeted, carefully considered
design solutions, whether it be for an identity, website or annual
report, our approach is the same. Sound thinking and excellent
groundwork, underpinned by fastidious execution. 		 
 
 
h e t h e r i n g t o n v e a lmethod & process 2
 
Define

In order to produce the best possible design solution
it is essential to work from the best possible brief.

We like to meet face to face and jointly refine the
parameters of the brief. This gives us the opportunity
to understand the core of your business/brand and guide
us in the right direction towards a solution.

To define the problem is to identify the solution. 		 
 
 
h e t h e r i n g t o n v e a lmethod & process 3
 
Define - continued

We need to understand...

About your business/brand
Who your customers are (target audience)
What they respond to (a broad profile is often useful)
What your business produces or who it services
What that Brand/business/service means to your customers
What is the company/brand 'personality' and uniqueness? 		 
 
 
h e t h e r i n g t o n v e a lmethod & process 4
 
Define - continued

We need to understand...

Are there ways of increasing awareness of your brand?
Are there ways of increasing your customer base?
What do you hope to achieve through this project?
As part of this process we would normally carry out an
analysis of your competitors and position in the market 		 
 
 
h e t h e r i n g t o n v e a lmethod & process 5
 
Design

Stage 1 Concepts. Having established the brief, work
will commence on first stage concepts to be presented
for discussion. A number of routes will be shown.

Stage 2 Development. Work will then commence on a
favoured route(s) which will be refined and developed on
the basis of these discussions. These will be presented
at a future meeting. 		 
 
 
h e t h e r i n g t o n v e a lmethod & process 6
 
Design - continued

Stage 3 Implementation. Includes commissioning of any
photography or illustration that may be required and crafting
the final design.

Stage 4 Production. Digital artwork/site build will commence.

Stage 5 Production management. Overseeing printing
or web development and final stage snagging. 		 
 
 
h e t h e r i n g t o n v e a lmethod & process 7
 
Deliver

The finished product...

On strategy

On budget

On time