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Hetherington Veal - Packaging overview

Hetherington Veal have a natural, instinctive understanding
of brands, much of the directors' work and experience has been
in the fields of inventing new brands and updating existing brands.
Due to contractual constraints, we are unable to publish this work
on our website, but would be more than happy to show it to you as
part of a portfolio presentation.

The scope of this work includes: Cadbury's Milk Tray, Glenkinchie Whisky, Windmill Bread, Sweetex, Pledge Polish, and many more.
 
 
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Waitrose - Fruity Fromage Frais

Waitrose briefed Hetherington Veal to design the packaging for
a new range of fromage frais containing real fruit pieces, the
product USP. Our solution focused on this, clearly distinguishing
the Waitrose range from others in the same cabinet.

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Flowers Original Strong Ale

Flowers were seeking to update the brand, which had lost a lot
of its heritage. The character of the cooper was revived and given
centre stage to emphasise the traditional values of the beer.
 
 
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Quenby Hall - fine organic foods - Stilton Cheese Packaging

As part of the development of the Quenby Hall identity,
Hetherington Veal produced concepts for the cheese
packaging.

Given the unique asset of being the birthplace of stilton,
it made sense to utilise the story as part of the overall
look and feel of the packaging and focusing on the
genuine heritage of the brand.
 
 
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Marks & Spencer - Ready Meals range

Marks & Spencer briefed Hetherington Veal to design a range
of packaging for their ready meals range. To be sold during the
summer months, the meals were all to be eaten chilled.

Hetherington Veal combined a frosted background, with warm,
sunny photography to express the concept.
 
 
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Waitrose - Roses packaging

Hetherington Veal designed these packs with the emphasis
on the colour and style of each rose. The 'card' device carried
the individual name and details of each variety.
 
 
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Marks & Spencer - Confectionary packaging

Hetherington Veal designed a range of sweets packaging
for Marks & Spencer. Each sweet was individually wrapped
inside the slim elegant boxes. The product and the
wrapper were clearly shown on the front of the packaging
and illustrated to give maximum appeal.
 
 
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Tesco - Range of speciality coleslaw

Hetherington Veal designed this crisp and fresh range of packs
for Tesco own-label coleslaw, to reflect the nature of the product.