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h e t h e r i n g t o n v e a l Trehearne & Norman case study 1

Hetherington Veal have a long-established relationship with
this firm of architects, which has yielded some extremely
successful projects.
 
 
h e t h e r i n g t o n v e a l Trehearne & Norman case study 2

Company brochure

The practice required a brochure or brochures, that covered the
100 years of its existence, but with a forward looking section
that placed them well within contemporary architecture.

At first sight the brochure appears to be a very elegant case
bound book, with the title 'Looking Back'
 
 
h e t h e r i n g t o n v e a l Trehearne & Norman case study 3

On closer inspection however, it is revealed that the book has
not one, but two covers, the second titled 'Looking Forward'
 
 
h e t h e r i n g t o n v e a l Trehearne & Norman case study 4

The structure of the brochure is based on a Japanese
puzzle book. On reaching the end of one side you
effectively reach the beginning of the other. There
is also another, more subtle twist to the structure,
as when opened out it becomes free-standing and
'architectural' in its own right.
 
 
h e t h e r i n g t o n v e a l Trehearne & Norman case study 5

The result, when mailed, was an amazing 60% response.
 
 
h e t h e r i n g t o n v e a l Trehearne & Norman case study 6

Repeat business

When the brochure needed to be updated
Trehearne & Norman returned to Hetherington Veal.

On this occasion the structure was much simpler, but equally elegant. The bookmark was attached as part of the front cover but could be removed for use. This represented the move of the practice to encompass interior design, ie 'Outside and Inside'.
 
 
h e t h e r i n g t o n v e a l Trehearne & Norman case study 7

Identity

And naturally when Trehearne and Norman changed the practice
name to Trehearne, they contacted Hetherington Veal to design
a new identity, which was then applied across a variety of media.
 
 
h e t h e r i n g t o n v e a l Trehearne & Norman case study 8

A collaboration between Trehearne
and City & West End

Between them, developers City & West End
and Trehearne, had developed nearly 30%
of the St James's area. Hetherington Veal
were briefed to design a brochure detailing
this enterprise, focusing on the long and
intriguing history of this part of London.