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h e t h e r i n g t o n v e a l case study Northern Heart Gallery 1

New Media and identities: Northern Heart Gallery

Hetherington Veal were briefed to create the identity and website
for an on-line art gallery based in the North East of England.

The requirements were that the design of the identity
should be confident and uncompromising, to reflect the pride
the people of the North East feel for their home (an area all
too often overlooked).
 
 
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Hetherington Veal cleverly combined an artist's palette
with a heart to create this powerful and distinctive logo,
leaning towards the north east.
 
 
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As well as designing and producing all
the stationery, Hetherington Veal applied
the new identity across posters, press
packs and folders.
 
 
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Banners were also produced for the launch of the new
company at Durham Castle in February 2002.
 
 
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When applying the identity to the web, Hetherington Veal
ensured that the strength and simplicity of the brand
values were maintained throughout the site.

The judicious use of small Flash movie sequences gives an
added dimension, without adversely affecting download time.
 
 
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Some of the special features include database
retrieval, by genre, by price, and by artist.

The artworks download initially in thumbnail format.

Each artwork can be viewed at high resolution
in a pop-up window.
 
 
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The artwork can be viewed on a virtual wall. It
is automatically resized to its correct dimensions
relative to the roomset in order to most effectively
judge the proportions.

The artwork can be purchased safely on-line with
secure, easy to use, step by step e-commerce.

You can also send e-cards of your favourite artworks.
 
 
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The Northern Heart Gallery website has won five design
awards since being launched in February 2002.



Click on icon to view these and our other awards